Tuesday, 1 April 2008

Where to put the beads?

The Flaming Hot topic for this week is asking 'What does your website do for you?'. That's interesting timing, as I am in a quandary at the moment about my options regarding my best online selling venue.
My website has not worked particularly hard for me so far. I have received a few queries from it, particularly for my historical beads, but no sales from the jewellery available there.
Because I don't make beads full time, it's sometimes difficult to divide my work between the various venues, as I don't make enough to keep them all stocked. So, I chose a while ago not to sell loose beads on my website, as Just Beads was working better for me. Unfortunately, it has not been selling well at all this year, and I haven't had anything up there for awhile - I've been paying auction fees for nothing. So, do I put the sets I have up on my website, or in my Etsy store? Or do I make it into jewellery and sell it to friends and colleagues? That used to work well for me, but I have dropped the jewellery making way back, as I didn't have enough beads for both.
Next month I am going to be the featured artist in one of Australia's major beading magazines. I am hoping that will get a lot more local attention to my website (currently 99% of my customers are from the USA), so I am leaning towards putting the bead sets up there. Perhaps I should get a proper online store organised before then? Do you think people are more likely to buy if they can just click a button, rather than email you?
So, while my website might not have been earning it's keep so far, I'm hopeful that things can improve? What other suggestions do people have? Any feedback on my current site?
On a slightly different note, as I havent posted any eye candy in a while, here is a photo of a bracelet I made for a friends birthday last week.

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